“All it takes for
evil to prevail is for good men and women to sit back (talking) and do nothing”.
If you asked me about the Kenya Cycling Federation a few
years ago I would have cursed the entire lot. I would then have gone on and on
about how they are not doing anything for this beautiful sport and maybe even
make a claim that they are actively engaged in sabotaging it by embezzling
monies allocated to the same. I would then probably go ahead to give you the
names of both promising talents and people of goodwill who in my opinion were frustrated
by the greedy and incompetent officials of that very body. All this of course would
have been based on stories that I have heard (not experienced) either directly
or indirectly of said evils.
We live, we learn. If you ask me about the Kenya Cycling
Federation today, depending on the context, chances are that I would have very
few words; undoubtedly negative, mostly dismissive but very few indeed. To put
it simply, I think I have exhausted most if not all my opinions on that topic.
Don’t get me wrong, I am not saying that things have changed
for the better at that level. No. I just came to the conclusion that words are absolutely
powerless if not followed by concrete action.
“Talk is cheap”
I absolutely respect every person’s right to air their
opinion but I believe at the end of the day, the most important question to ask
yourself is this; ‘what are you doing for cycling in Kenya?” If you are a
cyclist and actually take pleasure in this sport whether as an active
competitor or fan then there’s definitely something that you can do to positively
impact on its growth.
Sossi and BikeAid at H2H 4 Credit: Moses Kamwere |
1.Register for a race
If you see a race advertised, register and show up when the
day arrives. The only way we are going to grow the competitive end of cycling in
Kenya is by showing up for races in massive numbers. This is how we get the
attention of bystanders and corporates. So why do we need bystanders? Very
simple, the only way to grow a sport or any brand for that matter is by having fans/ardent
followers -the more the better. We obviously need corporates for their money,
there’s no way to sugarcoat that fact. But no company is going to finance our
intentions if we can’t show the value we bring to the table. Numbers = advertising opportunity. That’s
our bargaining chip. If you don’t believe me look at the likes of football. The
fan base is almost cultic and that’s very attractive to corporates. So
register, show up then make noise about it on social
media.
David Ndatha at the VeloNos SBITT 3. Credit Kiragu Mwangi |
2.Turn out and support
You don’t have to be a racing enthusiast to show up at a racing
event. Just being at the start-line, finish- line or somewhere along the route screaming
at the racers or handing them bananas and water goes a long way in growing bike
racing in Kenya. Organizing a race requires a good deal of manpower therefore
every helping hand always goes a long way.
3.Support a racer
There are many talented young riders out there who are
extremely passionate about bike racing but are financially challenged. If you
know anything about racing bikes, then you are aware of the fact that the costs
can add up real quick. Think actual bikes, spares, accessories, nutrition, race
registration and logistics. To some people all this might sound like peanuts
but to others it’s actually a make or break factor. If you have the ability to
help one passionate cyclist out there and cause their star to shine then you
just might end up changing a life for the better. That’s definitely good Karma.
4.Buy team merchandise
More and more cyclists are organizing themselves into
structured racing outfits; with this comes team kits and a host of other
branded merchandise. Some of the best examples locally include Kenyan riders in
Iten, Safari Simbaz and VeloNos (which this writer is part of) in Thogoto,
Kikuyu and Team Arabika from Mombasa. All these teams have branded bike racing
kits that are available to the local cycling population. When you buy from
these guys you automatically provide working capital for the team. This is very
vital to their survival.
5.Organize a race
This might sound like a difficult job but it is actually
quite doable for any average folk with the will and passion for the sport. By
adding an extra event to the calendar you will automatically have done your
part in making bike racing in Kenya more robust. It’s very simple, find a
route, do a recce, find sponsors if you can, pick an open date preferably on a
Sunday, advertise on the Kenya Cycling Facebook page, make noise about it. The
rest are details.
The writer at the VeloNos Mwisho wa Lami 2. Credit: Moses Kamwere |
In summary, focusing on what’s wrong with the sport of cycling
in Kenya will do little to nothing moving forward. It is important to actually
do something about what you feel is lacking, however small. Yes the Federation
has a major responsibility and has failed catastrophically, but how is
constantly whining about it going to help?